Any individual who is attending an exhibition for the first time has a lot of concerns. There is a learning curve as to how to run an exhibition which is going to be successful. Knowing what the mistakes could be, and how to avoid them, can take a lot of the risk out of attending an exhibition as a business.
Quite often, new businesses want to cut costs when it comes to their set up and presentation. This is really not the area to do this, as the visual presentation is critically important in an exhibition. That doesn’t mean that money cannot be used wisely. There are really a lot of steps which can be taken to make the actual set up more cost-effective.
Sometimes a company will get excited about attending an exhibition just for the fact that they are going to have a presence there. If there is no specific goal set, then this can be a waste of money. At the very least, it can create confusion as to what was the real purpose for attending the exhibition and whether that achievement was met.
The Wrong Personnel
What is critically important for an exhibition is that the booth is adequately staffed. Not only do those who are going to be in the booth have to be dressed appropriately. They also need the skills to deal with the public who they are going to meet.
They must be outgoing and well versed in what the company is offering and know what the expectations are of the business when attending the exhibition.
It is a good idea to have plenty of staff so that the shifts are short. Attending an exhibition can be tiring and can place a lot of demands on the individuals taking care of it.